Franchisees do not just fall from the sky. You market to them just like any other product or service sold. So be prepared to spend money and time on a great franchise sales website, to choose a marketing strategy (like using brokers, trade shows, SEO, local marketing, etc.). But, selling franchises is also unlike selling other products. Franchisees become integral parts of your business. You can’t sell too many too quickly or you will not be able to keep up with their needs. And, often, choosing the right partners to help sell the franchise can mean the difference between selling just a few, or as many as over 100 in a year.